Job Description

We are an about to launch Travel website. Travelers visit our website to book private villas and apartments across Asia for their holiday. As part of your job you will handle the entire gamut of online marketing spanning both Brand as well as performance marketing.

Job Responsibilities

1. Performance Marketing:- Drive Sales through intent backed advertising, establishment of an affiliate network and other online performance channels over email, mobile and ad networks.
2. Brand Marketing Online:- Build our brand online by tie-ing into our overall brand values and creative strategy. Localize it and isolate certain brand attributes when marketing to segments.
3. Creative Inputs:- Participate in the overall positioning of the company and contribute to the creative strategy as well as the copy for the website and other communication.
4. Tracking and analysis:- Track performance of various online and offline activities through tools and reporting engines.
5. Social Media:- Oversee the social media strategy and participate in the creative process of what exactly we should do on various social media channels.

Expected Qualifications

*Extensive experience with Online Marketing. A big plus if your experience is with websites where the user experience involves transacting on the website.
*An ability to perform both as a personal contributor and as a manager of vendors and outsourced contractors (writers, designers etc.)
*Strong Communication skills
*An understanding of Creative strategies and positioning, customer segmenting etc.

Other Benefits

Creative Freedom
Oversight on a fairly large online marketing budget
The opportunity to employ a variety of tools and to market across cultures and geographies.

Working Environment

We are a startup that is headquartered in Singapore. We work out of Smartspace (smartspace.sg) which is a startup hub very close to Bras Basah MRT and SMU. We are a flat, young organization where you will have the resources and freedom to be very creative and to create a well-loved online brand. The work environment is startuppy but with no skimping on the important things - you have your choice of resources to work with and the freedom to stretch the boundaries as long as the rest of the team feels confident that you know what you are doing.